DEFENDA

Campaign images for Liberty Smith's brand DEFENDA for her final collection of garments for her masters final submission at Westminster University. Below are some words shared by Liberty about her campaign.

I went back to my hometown in Dudley to shoot my collection because I wanted it to feel personal, an honest reflection of where everything began. I wanted to show people the place I grew up, the environment that shaped me, and the people who were part of that journey. The experience felt nostalgic and authentic, almost like creating a visual lookbook of my life, told through my garments and the moments captured in each photo.

black staffy dog on a chain lead in blue sportswear t shirt

portrait of a young man at a market in Dudley wearing a tracksuit and Burberry Baseball cap

portrait of a young man facing away from the camera at a market in Dudley wearing a tracksuit and Burberry Baseball cap

young man eating burger in front of a burger van for fashion campaign

young man ordering food at a burger van for streetwear campaign

landscape detail photo of a burger van table, on the table is a sports direct mug, a Burberry ashtray, Burberry cigarette case, Nokia phone, and a mans hand holding a burger

fashion model eating burger in front of burger van for street wear campaign

Male fashion model looking at a digital camera sat at a burger van table, yellow van in the background

Male fashion model on the phone sat at a burger van table eating a burger, yellow van in the background

young man modelling Defenda sportswear garments eating a full English breakfast in a cafe

fashion model sun bathing in Defenda sportswear tracksuit, Burberry hat and Burberry umbrella

portrait of a young man facing away from the camera at a market in Dudley wearing a tracksuit and Burberry Baseball cap for Defenda sportswear Milan fashion week campaign

fashion campaign image of young man sat with an elderly woman in her house, wearing defender sportswear garments and Burberry cap

male model sitting at a table in greasy spoon cafe eating chipshop chips for Defenda menswear campaign

male fashion model wearing defender sportswear sat on a sofa with two staffy dogs and the England flag behind him

male fashion model wearing defender sportswear sat on a sofa with aa staffy dog and the England flag behind him

young man eating chicken and chips in chicken shop for Defends sportswear fashion campaign

young man modelling defends sportswear suit

young man sat eating chicken and chips in chicken shop for Defends sportswear fashion campaign